Michael buys some bitcoin
Hearing that there is a new form of internet money called Bitcoin and it had reached a value of $100 each. Michael decides to buy some.
Michael becomes intrigued
Bitcoin goes up and down. Michael decides to invest into bitcoin as part of his retirement portfolio. The statements he gets from the bank are boring. Bitcoin seems like it could hold value. Michael thinks Bitcoin is cool. Michael is a nerd. He even tried mining some.
Michael keeps going
Michael starts trading a little bit on some of the online Bitcoin and alt-coin markets. He's not really that interested in the day-trading aspect of it. He continues to buy bitcoin along as part of of his retirement portfolio, but just watches the prices occasionally. He buys some alt-coins that he thinks have good community support.
Bitcoin price starts to go up
Michael is surprised of the sudden increase in Bitcoin value lately. His portfolio is looking very well. His day job is looking tiresome. Mike decides to take a break from working and take some vacations.
What to do with all this free time?
Michael has always been a hobby programmer over the years. These new web frameworks are pretty cool. Hey, Bitcoin is going up again? Let's take another vacation!
Michael gets an idea
Michael always seems to hear stories of exchanges getting hacked. These names he has never heard of, but the losses seem substantial. These exchange never tell anybody whats going on, do they?
Michael thinks we need more transparent exchanges, ones that aren't afraid to show you what they are holding. If they have a problem they should tell you. Can he make something like that? He has quite a bit of free time right now and he's not old yet. ;)
Michael sells some Bitcoin and starts coding
Michael decides for the first time to sell some Bitcoin. The price is way more than he bought it for.
Sitting down and programming for a couple weeks, Michael comes up with a working trade system. Many bugs included... and it's ugly.
Michael becomes obsessed
This new project he is working sure does make the day go by easier. What the heck was he thinking about retiring early anyways? Let see what he can make.. Even if it is never used, it was something he thought was fun to do.
Michael looks for testers
His new website is looking pretty good, he's tested it himself and the backend systems are pretty strong. Everything was built from the ground up as an enterprise grade system, because hey - if you are going to do it you may as well go all out....
He makes a post on Bitcointalk looking for some people to help him test his website. A couple people respond and they all start testing out the website.
altilly launches public beta
Michael decides that the only thing left to do now is to let the public decide if the site is good or not, so he opens it up for public beta and starts adding some trading assets.
altilly removes the beta tag
Bugs have been fixed. Features and new assets have been added. The website is improving daily. altilly now has 1,500 users. altilly starts promoting it's referral program to users.
altilly continues to grow
New trading assets are being added weekly. The referral system is given an upgrade and now pays 15% of collected fees from referred users. User counts are growing by double digits daily. altilly launches it's Bug Bounty program as well as the Trade Competition system. Random airdrops of new assets begin as well.
User counts are growing by triple digits daily. The altilly user base increases to over 10,000 users. New assets are being added almost daily.
Several goals reached
User count: 24,000
Trading assets: 219
Average trading volume: $50k - $200k
Listing in CoinMarketCap: Listed
Listing in CryptoCompare: Pending
Exchange Based Asset: Swapping ALTI for XQR
How did we come to be?
We are up working on plans to bring the user base to over 100k users within a short period of time
We are continuing to add new assets. We are improving our listing policy and procedures to ensure the projects we list have a solid team behind it.
We are bringing in additional software developers to make improvements to the system faster and more efficiently.
We are in the process of finalizing our aquisition into Hodler Enterprises, a Netherlands based company.
We are adding and training a larger support staff so that we can answer support inquiries within a two hour time frame 24 hours a day, 7 days a week.
What's happening now?
We will launch a large batch of much needed assets to the exchange all at the same time
We will be launching KYC as required. This will be mainly for users who need to make large daily withdrawals. The limits for this have not yet been set and will not be set until we have the program in place.
Any KYC program will be announced long before it is implemented to give users enough preceding notice. We will ensure whatever KYC program we use will be easy and quick, we will not enforce a KYC program beyond what is required for us by law.
altilly plans not to just build an exchange, but also a community. A community of developers and users all working together for the improvement of their own asset communities.
altilly will continue to create open channels with asset developers to communicate any updates, problems, or ideas.
altilly will continue to build a central team of solid individuals, each uniquely assigned to what they do best.
altilly will seek and find market makers to bring real liquidity to the exchange.
User growth continues. Not because of an expensive marketing campaign, but instead by providing real quality service. Word of mouth advertising continues and the userbase is expected to be well over 100k, perhaps nearing 250k.
New assets are continuing to be added. Exciting new cryptocurrency projects are born and altilly welcomes them with open arms.
altilly becomes a major exchange
User growth continues. Volume grows and exceeds 10M in daily volume easily - without padding the numbers and NO FAKE volume. Hundreds of different assets are being traded daily.